Featured Research

Delaying Payment to Deter Online Advertising Fraud

IPv6 Incentives & Market Solutions to IPv4 Scarcity

180solutions & Affiliate Commissions

"Spyware": Research, Testing, Legislation, and Suits

Benjamin EdelmanBenjamin Edelman



New and Notable

CPA Advertising Fraud: Forced Clicks and Invisible Windows

October 7, 2008 - Permalink

Not all CPA fraud requires placing (or using) spyware or adware on a user's PC. In today's article, I show three examples of affiliates cheating CPA merchants using only a web browser -- without any special software on users' PCs. In particular, I show affiliates running invisible IFRAMEs, hidden portions of banner ads, and redirects loaded through signature icons in forum discussions. In each instance, affiliate claim commissions they did not earn.

More: Videos and packet logs; detection and defenses.


Auditing Spyware Advertising Fraud: Wasted Spending at VistaPrint

September 30, 2008 - Permalink

This month and last, my AutoTester observed more than two dozen different affiliates cheating VistaPrint through spyware pop-ups -- in each instance, using "self-targeting" to claim affiliate commission on traffic VistaPrint would otherwise have received for free. In today's article, I offer six examples of these observations -- as well as some musings on what VistaPrint might do to block these scams.

More: Videos and packet logs; which CPA networks are involved; VistaPrint's claims of effective advertising management.


Competition among Sponsored Search Services

July 11, 2008 - Permalink

Last month I was asked to testify to the United States House of Representatives Committee on the Judiciary Task Force on Competition Policy and Antitrust Laws about competition among paid search providers, particularly the proposed Google-Yahoo partnership.

At the last minute, the hearing was cancelled, and I won't be able to testify at the rescheduled session. Rather than let my draft written statement languish unread, I'm taking this opportunity to post the prepared testimony I had planned to offer last month.

More: My prior testimony about the Senate Counter Spy Act.


PPC Platform Competition and Google's "May Not Copy" Restriction

June 27, 2008 - Permalink

A little-noticed Google AdWords API Terms & Conditions restriction substantially hinders advertisers' efforts to use multiple providers -- prohibiting software vendors from using Google's API to help advertisers copy AdWords campaigns to competing platforms. This provision hinders competition between sponsored search providers -- creating an unnecessary and artificial barrier to advertisers easily copying their ads elsewhere.

More: The restriction at issue; its effects; Google's defenses and my analysis; Google's requests for data portability in other contexts.


Running Out of Numbers? The Impending Scarcity of IPv4 Addresses and What To Do About It

June 6, 2008 - Permalink

The Internet's current numbering system is nearing exhaustion: The Internet's primary communications protocol, "IP" (more precisely, IPv4) allows only a finite set of computer numbers ("IP addresses"), and central authorities will soon exhaust the supply.

An alternative IP standard, IPv6, would dramatically increase Internet address capacity. But network incentives impede transition to v6. For example, a device with only a v6 address cannot directly retrieve most web sites because most web sites have only v4 addresses. Consider the undesirability of owning the world's first fax machine (no one to communicate with); to date, v6 has suffered a similar problem, with the additional challenge that existing IPv4 systems boast widespread usage (making an upgrade to v6 appear particularly unnecessary). Furthermore, v4-v6 translation systems are limited at best -- allowing v6-only computers to receive some kinds of v4 content, but often failing to support proprietary or nonstandard systems such as VoIP, videoconferencing, multiplayer video games, and custom software.

With these substantial disincentives and limitations hindering v6 transition, v6 deployment has been slow. It seems continued use of IPv4 will remain necessary for the foreseeable future -- even after central authorities have no more v4 addresses to give out. Today I'm posting an initial analysis of market mechanisms to reallocate existing v4 addresses and facilitate v4's continued use. In particular, I consider the possible effects of paid transfers of v4 addresses. I emphasize rules to ameliorate the worst effects of v4 scarcity, while preserving the core principles of existing regulation and avoiding major negative externalities.

My draft:
  Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It


Zango Offers 'Borat'Debunking Zango's "Content Economy"

May 28, 2008 - Permalink

Zango often touts its so-called "content economy" -- purportedly providing users access to media in exchange for accepting Zango's popup ads. But Zango's media library is nothing to celebrate. Today I report my recent examinations. I show:

Continued: My findings; screenshots and examples; legal implications.


Coupons.com and TRUSTe: Lots of Talk, Too Little Action

March 18, 2008 - Updated, March 20, 2008 - Permalink

Six and a half months ago, I reported a variety of bad practices at Coupons.com. Key among my concerns: Coupons.com stored data in deceptive filenames and registry entries designed to look like part of Windows -- with names like c:\windows\WindowsShellOld.Manifest.1 and HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\Controls Folder\Presentation Style . Furthermore, Coupons.com failed to remove these files upon a user's specific request.

Because Coupons.com is certified by TRUSTe Trusted Download, I reported these behaviors through TRUSTe's Watchdog form. TRUSTe investigated and last month declared success, claiming that "Coupons, Inc. rolled out ... [a] new version of the software ... that writes only one registry key placed in a typical location, named in an appropriate manner." Nonetheless, my tests indicate exactly the opposite -- including all the same deceptive filenames and registry keys I previously identified. Furthermore, my tests indicate that all these files are left behind even after a user performs an uninstall.

Continued: My findings; video proof; other violations.


Delaying Payment to Deter Online Advertising Fraud

March 10, 2008 - Permalink

In Optimal Deterrence when Judgment-Proof Agents are Paid in Arrears - with an Application to Online Advertising Fraud, I introduce an alternative method of fraud prevention for certain online advertising systems. By delaying payments, a merchant or network differentially harms bad affiliates (who rightly worry they may get caught) without unduly harming good affiliates (who know they'll get paid, and who receive a bonus in compensation for the delay). With a suitable delay, a merchant or network can deter many bad affiliates while retaining the good.

Continued: Details on my approach, including initial data on merchants' and networks' current payment terms.


Critiquing C-NetMedia's Anti-Spyware Offerings and Advertising Practices

February 14, 2008 - Permalink

I examine anti-spyware software from C-NetMedia. I show deceptive advertising for C-Net's products, including product names, ad text, and web site designs that falsely suggest affiliation with security industry leaders. I examine C-Net's use of many disjoint product names -- preventing consumers from easily learning more about C-Net, its reputation, and its practices. I analyze C-Net's high-pressure sales tactics, including false positives, which overstate the urgency of paying for an upgraded version.

Continued: Specific deceptive advertising practices; trademark registrations; response from the advertising and security industries.


Sears Exposes Customer Purchase History in Violation of Its Privacy Policy

January 4, 2008 - Permalink

Want to know what a given customer has purchased from Sears? It's surprisingly easy to find out. In this article, I demonstrate how Sears reveals customers' major purchases to anyone who asks -- notwithstanding Sears' stated privacy policy.

Continued: The procedure for obtaining data; screenshots of customer purchases; the privacy breach in context.


The Sears "Community" Installation of ComScore

January 1, 2008 - Permalink

Late last month, Benjamin Googins (a senior researcher in the Anti-Spyware unit at Computer Associates) critiqued a ComScore installation performed by Sears' "Sears Holdings Community" ("My SHC Community" or "SHC"). After reviewing the installation sequence, Ben concluded that the installation offered "very little mention of software or tracking" and otherwise fell short of CA and industry standards. I agree.

I write today to add my own critique. I begin by presenting the entire installation sequence in screenshots and video. I then explain why the limited notice provided falls far short of the standards the FTC has established. Finally, I show that Sears' claims of adequate notice are demonstrably false.

Continued: Installation screenshots & video; limited notice; FTC standards; false claims from Sears.


A Closer Look at Coupons.com

August 28, 2007 - Updated, September 24, 2007 - Permalink

To print coupons from Coupons.com, users must install Coupons.com's coupon-printing software. Unbeknownst to users, Coupons.com's software disguises its key files as part of Windows -- with deceptive names like c:\windows\uccspecc.sys and c:\windows\WindowsShellOld.Manifest. Furthermore, Coupons.com leaves these misnamed files on disk even if a user uninstalls Coupons.com software -- making it particularly hard for users to fully rid themselves of Coupons.com.

Meanwhile, Coupons.com is remarkably lax with the ID number it assigns to each user. Without any meaningful statement in its privacy policy, Coupons.com prints a user ID on each coupon. Furthermore, the design of Coupons.com's coupon-printing software lets any web site (even sites with no relationship to Coupons.com) access and retrieve users' Coupons.com user IDs. Finally, Coupons.com's Veri-fi system lets any interested person check which coupons a given user has printed -- potentially revealing significant information about the users' purchasing interests.

Continued: Specific practices; deceptive files and registry entries; privacy policy violations.


Zango's Compliance Problems

July 31, 2007 - Permalink

Last November, Zango and the FTC announced a settlement of the FTC's investigation of Zango's practices. Among the key requirements: Zango agreed to install only after "clearly and prominently disclos[ing] the material terms [of its software] prior to the display of, and separate from, any [EULA]." Zango further agreed to label each of its ads with a “clear[] and prominent[]” marking as to the source of the ad, as well as a hyperlink to removal and complaint procedures.

Some of Zango's installations do some of what the settlement requires. But others don't. Today I'm posting Zango Practices Violating Zango's Recent Settlement with the FTC. In a series of screenshots, I show widespread Zango installations with no disclosure outside of a EULA. I also present numerous Zango ads appearing with no labeling at all.


ComScore Doesn't Always Get Consent

June 29, 2007 - Updated, July 26, 2007 - Permalink

Flush with cash from its recent IPO, ComScore might be expected to exert unmatched care in the distribution of its tracking software. But my tests indicate otherwise. In today's article, I describe multiple recent ComScore RelevantKnowledge installations that occur without user consent. I provide video proof of one such installation.

Continued: Specific incidents of nonconsensual installations; TRUSTe certification.


Spyware Still Cheating Merchants and Legitimate Affiliates

May 21, 2007 - Permalink

Spyware programs continue to claim commissions on merchants' organic traffic. When users simply type in a site's address and make a purchase, merchants shouldn't have to pay an affiliate commission. But spyware programs often monitor what web sites users visit, and when they sees users browse a targeted merchant, they often pop open an affiliate link to that merchant. If a user then makes a purchase, the merchant pays the affiliate a commission -- even though the affiliate did nothing whatsoever to facilitate or encourage the sale.

In today's article, I show six examples of spyware programs using these methods to cheat Blockbuster and Netflix. As usual, I offer screenshots, videos, and annotated packet logs to confirm what occurred.

Continued: Specific examples; responsible affiliates and ad networks; revenue and cost implications.


Introducing the Automatic Spyware Advertising Tester

May 21, 2007 - Permalink

Earlier this year, I wrote a program I call the "Automatic Spyware Advertising Tester" ("AutoTester"). On a set of virtual machines infected with a variety of spyware, the AutoTester browses a set of test scenarios -- viewing web pages, running searches, and even adding items to shopping carts at retailers' sites. The AutoTester keeps a full log of what happens -- a video of what pop-ups appear, and a packet log of what network transmissions occur. If the AutoTester observes any improper traffic (such as an unexpected and unrequested affiliate link), it records that event in a log file, and it tags the video and packet log accordingly.

Continued: Capabilities; benefits; future reports.


How Spyware-Driven Forced Visits Inflate Web Site Traffic Counts

May 7, 2007 - Permalink

Some sites use cheap spyware traffic to inflate their traffic statistics. Unfortunately, traffic measurements mistakenly assume users arrive at sites because they actually wanted to go there, without considering the possibility that some visits are involuntary. So a slew of cheap spyware-delivered popups can cause a site to be reported to be more popular than it really is.

Forced visits harm investors (who risk overpaying for a site based on inflated measures of popularity), advertisers (who overpay for ad space), and consumers (whose spyware infections are funded in part from forced visit payments)

That said, it's possible to detect sites using spyware to inflate their traffic counts: Just install some spyware on a test PC, and watch what ads are displayed. My article gives the details.

Continued: Six specific examples; video, screenshot and packet log proof; policy responses & detection.


Advertising Through Spyware -- After Promising To Stop

March 14, 2007 - Permalink

A Cingular ad injected into Google by Fullcontext spyware - February 17, 2007In January, the New York Attorney General announced an important step in the fight against spyware: Holding advertisers accountable for their payments to spyware vendors. In Assurances of Discontinuance, Cingular (now part of AT&T), Priceline, and Travelocity each agreed to cease use of spyware -- to require all marketing partners not to use advertising software that installs without disclosures and consent, that fails to label ads, or that fails to offer an easy procedure to uninstall. These requirements apply to ads purchased directly by Cingular, Priceline, and Travelocity, as well as to all marketing partners acting on their behalf.

Unfortunately, both Cingular and Travelocity have failed to sever their ties with spyware vendors. Today I post six examples showing Cingular and Travelocity both continuing to receive spyware-originating traffic, including traffic from some of the web's most notorious and most widespread spyware

Continued: Six specific examples; video, screenshot, and packet log proof; analyzing the chain of responsibility.


Bad Practices Continue at Zango, Notwithstanding Proposed FTC Settlement and Zango's Claims

November 20, 2006 - Updated, December 8, 2006 - Permalink

Earlier this month, the FTC announced the proposed settlement of its investigation into Zango, makers of advertising software widely installed onto users' computers without their consent or without their informed consent (among other bad practices). I commend the proposed settlement's core terms. But I don't think Zango is actually complying with the proposed settlement's requirements. Nor does compliance appear to be likely in the near future.

In today's joint piece with Eric Howes, I present numerous specific examples of violations -- along with appropriate screenshot and video proof showing the prohibited practices.

Continued: Requirements under the proposed settlement; specific examples of violations; policy recommendations.


Intermix Revisited

November 8, 2006 - Permalink

I recently had the honor of serving as an expert witness in The People of the State of California v. Intermix Media, Inc., litigation brought by the City Attorney of Los Angeles against Intermix. Though Intermix is better known for creating MySpace, Intermix also made spyware that, among other effects, can become installed on users' computers without their consent.

On Monday the parties announced a settlement under which Intermix will pay total monetary relief of $300,000. Intermix will also assure that third parties cease continued distribution of its software, among other injunctive relief. These penalties are in addition to Intermix's 2005 $7.5 million settlement with the New York Attorney General.

In the course of this matter, I had occasion to examine my records of past Intermix installations. I also conducted new research to demonstrate how Intermix installations used to procede -- what notice (if any) was provided, and what consent (if any) was obtained. To my surprise, I also found evidence of ongoing installations -- despite Intermix's promise of having "permanently discontinue[d]" this business a year and a half ago..

Continued: My findings; nonconsensual installations; ongoing installations; video proof.


Current Ask Toolbar Practices

October 16, 2006 - Permalink

Last year I documented Ask toolbars installing without consent as well as installing by targeting kids. Ask staff admitted both practices are unacceptable, and Ask promised to make them stop. Unfortunately, Ask has not succeeded.

In Current Practices of IAC/Ask Toolbars, I report notable current Ask practices. I show Ask ads running on kids sites and in various noxious spyware, specifically contrary to Ask's prior promises. I document yet another installation of Ask's toolbar that occurs without user notice or consent. I point out why Ask's toolbar is inherently objectionable -- especially its rearrangement of users' browsers and its excessive pay-per-click ads to the effective exclusion of ordinary organic links. I compare Ask's practices with its staff's promises and with governing law -- especially "deceptive door opener" FTC precedent, prohibiting misleading initial statements even where clarified by subsequent statements.


PPC Ads, Misleading And Worse

October 9, 2006 - Permalink

Read Google's voluminous Adwords Content Policy, and you'd think Google is awfully tough on bad ads. If your company sells illegal drugs, makes fake documents, or helps customers cheat drug tests, you can't advertise at Google. Google also prohibits ads for fireworks, gambling, miracle cures, prostitution, radar detectors, and weapons. What kind of scam could get through rules like these?

An example misleading ad, falsely claiming ringtones are As it turns out, lots of pay-per-click advertisers push and exceed the limits of ethical and legal advertising -- like selling products that are actually free, or promising their services are "completely free" when they actually carry substantial recurring charges. For example, the ad at right claims to offer "100% complimentary" and "free" ringtones, when actually the site promotes a services that costs approximately $120 per year.

In False and Deceptive Pay-Per-Click Ads, I show more than 30 different advertisers' ads, all bearing claims that seem to violate applicable FTC rules (e.g. on use of the word "free"), or that make claims that are simply false. I then analyze the legal and ethical principles that might require search engines to remove these ads. Finally, I offer a mechanism for interested users to submit other false or deceptive ads they find.


Certifications and Site Trustworthiness

September 25, 2006 - Permalink

When a stranger promises "you can trust me," most people know to be extra vigilant. What conclusion should users draw when a web site touts a seal proclaiming its trustworthiness? Some sites that are widely regarded as extremely trustworthy present such seals. But those same seals feature prominently on sites that seek to scam users -- whether through spyware infections, spam, or other unsavory practices.

Today I'm posting Adverse Selection in Online "Trust" Authorities, an empirical look at the best-known certification authority, TRUSTe. I cross-reference TRUSTe's ratings with the findings of SiteAdvisor -- where robots check web site downloads for spyware, and submit single-use addresses into email forms to check for spam, among other automated and manual tests. Of course SiteAdvisor data isn't perfect either, but if SiteAdvisor says a site is bad news, while TRUSTe gives it a seal, most users are likely to side with SiteAdvisor.

My key finding: Sites certified by TRUSTe are more than twice as likely to be untrustworthy as a random sampling of popular sites. The relative hazards of TRUSTe-certified sites hold even when analysis controls for site attributes and for site complexity.

Continued: Methodology; specific examples; solutions.


Which Anti-Spyware Programs Delete Which Cookies?

September 13, 2006 - Permalink

Today I'm posting Cookies Detected by Anti-Spyware Programs: The Current Status, reporting the results of hands-on testing of various anti-spyware programs, as to 50 different advertising cookies. I've found some striking results -- cookies from plenty of major advertising networks flagged as harmful "spy cookies" by leading anti-spyware programs. But other networks, including Google, are not detected at all.

What to make of this mess? Why are some cookies detected and others ignored? And why detect cookies in the first place? My article suggests some answers. I also report the raw data -- which specific programs detect which specific cookies. I even provide a calculator by which advertisers' partners and affiliates can estimate their revenue losses from cookie deletion.

Continued: Privacy concerns; unrequested arrival; alternative cookie implementations.


How Vonage Funds Spyware

July 18, 2006 - Permalink

For years, I and others have observed Vonage ads shown by spyware. In its litigation against Intermix, the New York Attorney General specifically documented Vonage's ads appearing in Intermix KeenValue pop-ups. BusinessWeek last week reported that Vonage paid Direct Revenue $31,570 in a single month of 2005 -- a remarkable $110 for each customer referral. In 2005 the Associated Press even managed to discuss Vonage's spyware advertising with Vonage CEO Jeffrey Citron. Citron claimed Vonage does "do[es] everything we can" to keep its ads out of spyware -- but in my testing, Vonage's supposed best efforts aren't nearly good enough.

A Vonage ad injected into the Google site, without Google's permission.Today I post a dozen recent examples of Vonage ads appearing in spyware. I present the "usual" spyware-delivered pop-ups -- distributed by vendors like Direct Revenue and Targetsaver. But I also show some Vonage placements that are even more outrageous. I show spyware vendors injecting Vonage ads into others' web sites without permission from those sites, as in the Google thumbnail at right. Google doesn't sell ads like that shown in the thumbnail -- not to anyone, for any price. But through spyware, Vonage ads appear there nonetheless. At least as pernicious, other spyware actually replaces web sites' ads with ads for Vonage -- reducing those sites' revenues for Vonage's benefit.

Continued: Specific ads, screenshots, packet logs, and chains of responsibility.


Spyware Showing Unrequested Sexually-Explicit Images

June 22, 2006 - Permalink

A sexually-explicit ad served unrequestedby ZenoTecnico spyware.Most spyware pop-ups show users material they don't want. If I request the British Airways site, I probably want to book with them, not with some other booking service. After all, if I had wanted to comparison shop, I would have gone to a comparison shopping site. So a spyware-delivered Travelocity pop-up is likely to be an unwelcome intrusion on my screen.

But spyware intrusions can be worse than annoyances. Consider the problem of unrequested sexually-explicit pop-ups. Shown to adults, they're unwanted at best. Shown to kids, they can be affirmatively harmful.

In today's piece, I present several examples of spyware-delivered ads that show sexually-explicit materials, without a user previously requesting any such materials. As usual, I have screenshot and packet log proof, along with video where helpful -- all modified to obscure sexually-explicit areas.

Continued: Specific examples; responsible advertising intermediaries; screenshots, videos, and packet logs.


Banner Farms in the Crosshairs

June 12, 2006 - Updated, June 23, 2006 - Permalink

For the last 8 months, I've been following ads from Global-Store, Inqwire, Venus123, and various others -- all sites operated by Hula Direct. They're engaged in a troubling scheme: They buy popups and popunders from various notorious spyware vendors. They show numerous banner ads in "banner farms" without substantial bona fide content. They show advertisers' ads (and charge advertisers for those ad displays) without the advertisers' specific permission. They even reload advertisers' ads to rack up extra fees.

Continued: Screenshots; packet logs; responsible advertisers and ad networks.


Search Engine Safety, Revisited

May 12, 2006 - Permalink

In January I bemoaned the sorry state of search engine results for "screensavers." I pointed out that most "screensavers" ads lead to sites I can't recommend, and I criticized search engines for their failure to enforce higher standards. But this problem goes well beyond that single keyword and that single genre of sites.

Today SiteAdvisor's Hannah Rosenbaum and I released The Safety of Internet Search Engines. We obtain top search engine keywords from authoritative sources like Google Zeitgeist. We extract top organic and sponsored search engine results for those keywords. Then we evaluate site safety, using SiteAdvisor's assessments of spyware, spam, scams, and other Internet menaces.

A representative Google ad -- asking users to pay for software widely available elsewhere for free.Our most notable result? Search engine ads are a risky business. Overall, across all keywords and search engines, 8.5% of sponsored results were "red" or "yellow" by SiteAdvisor's standards, versus only 3.1% of organic results. It's not unusual to see ads for notorious spyware vendors like Direct Revenue (as documented in my January piece); for sites that charge for software available elsewhere for free (like the ad shown at right, trying to charge $29 for Skype's free phone); and for spammers that send hundreds of mesages per week, if a user enters a single email address. These scams deceive and harm search engine users, and I'd like to see Google update its advertising editorial guidelines to prohibit such practices -- then enforce these rules with appropriate diligence.

Our article includes an abundance of data. I particularly enjoy this chart of Google site safety by individual keyword -- showing "free screensavers" as our single most dangerous search, with other notorious searches including "bearshare," "free music downloads," "winzip," and "kazaa." See also our charts of specific red and yellow sites found within search results.

The full article:

The Safety of Internet Search Engines


Direct Revenue's Dirty Documents

April 7, 2006 - Permalink

This week's New York Attorney General suit against Direct Revenue included detailed documents, records, and emails that present Direct Revenue's strategy, intentions, and plans in great detail. I have obtained these documents, organized them, and posted raw files as well as brief summaries.

The result: People of the State of New York v. Direct Revenue, LLC - Documents and Analysis.

Continued: Highlights; analysis.


The Spyware - Click-Fraud Connection -- and Yahoo's Role Revisited

April 4, 2006 - Permalink

In August 2005, I posted half a dozen examples of what I call "syndication fraud" -- Yahoo placing advertisers' ads into spyware programs, and charging advertisers for resulting clicks. But Yahoo's spyware problems extend beyond mere syndication fraud. Today I post fresh examples where spyware completely fakes a click -- causing Yahoo to charge an advertiser a "pay-per-click" fee, even though no user actually clicked on any pay-per-click link. This is "click fraud."

Many others have alleged click fraud at Yahoo. (1, 2, 3) But others generally infer click fraud based on otherwise-inexplicable entries in their web server log files -- traffic clearly coming from competitors, from countries where advertisers do no business, or from particular users in excessive volume (i.e. many clicks from a single user). In contrast, my proof of click fraud is direct: I capture these click fraud examples in videos, screenshots, and packet logs that show exactly what happened, and that prove exactly who's responsible.

Continued: Specific examples; videos, screenshots, and packet logs; table of findings; analysis .


Click for thumbnails of selected Direct Revenue advertisersAdvertisers Funding Direct Revenue

March 31, 2006 - Permalink

Despite widespread criticism of Direct Revenue's practices and of adware generally, some well-known companies continue to buy ads from Direct Revenue. I show example Direct Revenue ads from Citi, Netflix, T-Mobile, Travelocity, United, and Vonage, among others.

Continued: Advertisers' role; advertisers' misleading statements.


Critiquing ITSA's Pro-Adware Policy

March 31, 2006 - Permalink

These days, few advertisers defend "adware" advertising. But the Interactive Travel Services Association is the rare exception. In policies that have been endorsed by 180solutions but criticized by consumers, ITSA endorses adware under strikingly vague and weak conditions.

Continued: ITSA's policy; my critique; how a tough anti-adware policy would serve consumers and ITSA members.


Click for thumbnails of selected 180solutions advertisersAdvertisers Funding 180solutions

March 20, 2006 - Permalink

After so much criticism of installation and operation practices of 180solutions, it's arguably surprising that big companies still advertise with 180. But they do. In a report (PDF) posted today, CDT describes the details. I've posted screenshots showing the specific ads CDT describes, as well as my own discussion analysis of these advertising practices.

Continued: Advertisers' role in funding spyware; direct funding; indirect funding; ad thumbnails.


Nonconsensual 180 Installations Continue, Despite 180's "S3" Screen

February 20, 2006 - Updated February 24, 2006 - Permalink

In a series of 2005 press releases, 180solutions claimed its new "S3" installer technology would prevent nonconsensual installations of its advertising software. I always doubted this claim: 180's system seemed trivial to bypass.

In the video accompanying this article, I disprove 180's claim by showing a 180solutions distributor that bypasses 180's S3 notice screen. 180's notice screen does appear on screen -- but for less than half a second, at which point the distributor fakes a user's supposed assent to install 180. So users still receive 180's software without agreeing to run it.

Continued: 180's claims; flaws in 180's S3 technology and its business model; the video.


Pushing Spyware through Search

January 26, 2006 - Permalink

Much of the computer security industry acts like spyware is immaculately conceived. Somehow it just appears on computers, we are led to believe, and supposedly all we can do is clean up the mess after it happens, rather than prevent it in the first place. I disagree.

As it turns out, search engine advertising is an important and substantial source of spyware infections. Users search for certain keywords -- "screensavers," for example -- in the misguided hope that search engines' quality standards will keep them safe. Instead, leading search engines sell advertising to the most notorious of spyware and "adware" vendors -- including firms like Direct Revenue and Claria.

Continued: Specific examples; revenue estimates.


Affiliate Hall of Shame

January 16, 2006 - Updated February 19, 2006 - Permalink

Many affiliates violate applicable network and merchant rules. Some violations ultimately become well-known -- like ShopAtHomeSelect installing without consent and claiming commissions automatically, yielding Commission Junction's sensible ejection of SAHS from their network. (Though, oddly, it seems that LinkShare never took action against SAHS.) Other violations attract far less attention.

MyPoints buying traffic from Direct Revenue's "Best Offers Network."Today I post examples of two well-known affiliates, CoolSavings and MyPoints, buying traffic from Direct Revenue. These affiliates are exceptionally prominent -- with big budgets, favorable press coverage, and even rosy case studies at major affiliate networks. But CoolSavings and MyPoints nonetheless use "adware" to grab merchants' traffic -- a prohibited practice I've previously observed from smaller affiliates, but never from affiliates of this size. It's surprising and, frankly, disappointing to see this behavior from affiliate leaders otherwise held in such high esteem.

Continued: The specific practices at issue; screenshots; analysis of applicable rules.


180's Newest Installation Practices

January 9, 2006 - Permalink

I've previously covered a variety of misleading and/or nonconsensual installations by 180solutions. I've recorded numerous installations through exploits (1, 2, 3, 4, 5) -- without any user consent at all. I've found installations in poorly-disclosed bundles -- for example, disclosing 180's inclusion, but only if users happen to scroll to page 16 of a 54-page license. I've even documented deceptive installations at kids sites, where 180 installs without showing or mentioning a license agreement.

The Doll Idol site, which encourages users to install 180 software without a frank disclosure of 180's true effects.180 has cleaned up some of these practices, but the core deception remains. 180 still installs its software in circumstances where reasonable users wouldn't expect to receive such software -- including web sites that substantially cater to kids. And users still aren't fairly told what they're slated to receive. 180 says that it shows "advertising," but no on-screen text warns users that these ads appear in much-hated pop-ups. 180 systematically downplays the privacy consequences of installing its software -- prominently telling users what the software won't do, but failing to disclose what the software does track and transmit. All told, users may have to press a button before 180 installs on their computer, but users can't reasonably be claimed to understand what they're purportedly accepting.

Screenshots and detailed analysis:

180solutions's Misleading Installation Methods - Dollidol.com


Deciding Who To Trust

December 19, 2005 - Permalink

Much of the spyware problem results from users visiting sites that turn out to be untrustworthy or simply malevolent. I'm certainly not inclined to blame the victimized users -- it's hardly their fault that sites run security exploits, offer undisclosed advertising software, or show tricky EULAs that are dozens of pages long. But the resulting software ultimately ends up on users' computers because users browsed to sites that didn't pan out.

The SiteAdvisor plug-in, evaluating zango.com.  Click for full-size screenshot, methodology, more examples, and comparisons with others' efforts.How to fix this problem? In theory, it seems easy enough. First, someone needs to examine popular web sites, to figure out which are untrustworthy. Then users' computers need to automatically notify them -- warn them! -- before users reach untrustworthy sites. These aren't new ideas. Indeed, half a dozen vendors have tried such strategies in the past. But for various reasons, their efforts never solved the problem. (Details).

This month, a new company is announcing a system to protect users from untrustworthy web sites: SiteAdvisor. They've designed a set of robots -- automated web crawlers, virtual machines, and databases -- that have browsed hundreds of thousands of web sites. They've tracked which sites install spyware -- what files installed, what registry changes, what network traffic. And they've built a browser plug-in that provides automated notification of worrisome sites -- handy red balloons when users stray into risky areas, along with annotations on search result pages at leading search engines.

Continued: Methodology; example reports; comparison with others' efforts.


Cleaning Up Sony's Rootkit Mess

November 21, 2005 - Updated December 17, 2005 - Permalink

Late last month, Windows expert Mark Russinovich revealed Sony installing a rootkit to hide its "XCP" DRM (digital rights management) software as installed on users' PCs. The DRM software isn't something a typical user would want; the "rights" it manages are Sony's rights, i.e. by preventing users from making copies of Sony music. Notably, Sony didn't disclose its practices in its installer or even in its license agreement. At least as bad, Sony initially provided no uninstall for the rootkit, and when Sony added an uninstaller, the process was needlessly complicated, prone to crashing, and a security risk.

Having bungled this situation, Sony has recalled affected CDs and announced an exchange program to swap customers' affected CDs for XCP-free replacements. For savvy consumers who have followed this story, the exchange looks straightforward. But what about ordinary users, who don't read the technology press and aren't likely to learn their rights?

As it turns out, there's a clear solution: A self-updating messaging system already built into Sony's XCP player. Every time a user plays a XCP-affected CD, the XCP player checks in with Sony's server. As Russinovich explained, usually Sony's server sends back a null response. But with small adjustments on Sony's end -- just changing the output of a single script on a Sony web server -- the XCP player can automatically inform users of the software improperly installed on their hard drives, and of their resulting rights and choices.

Continued: The banner-control format; a demonstration and screenshot.


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