In Accusing Microsoft, Google Doth Protest Too Much. HBR Online. February 3, 2011.
Google this week sparked a media uproar by alleging that Microsoft Bing “copies” Google results. But is that actually the best characterization of what happened? In fact Google’s engineers intentionally clicked bogus listings they had previously inserted into Google’s results, and they did this on computers where they had specifically authorized Microsoft to examine their browsing in order to improve Bing.
Details, including what exactly happened, Google’s prior statements, and Google’s widespread use of others’ intellectual property: