PeachFuzz Injector - Intermediaries and Advertisers Observed

The Ad Networks that Fund Ad Injectors - Ben Edelman and Wesley Brandi

In testing of September 6-12, 2013, we examined ads loaded by the PeachFuzz ad injector. We checked injected ads 48,653 times from a mix of fourteen different locations in eight countries. We monitored the resulting responses to determine the hosts that receive and pass along the resulting traffic. This page reports the ad networks, ad exchanges, and other advertising intermediaries between a AddLyrics injection and the resulting advertisement (top table). This page also reports the advertisers most frequently observed (bottom table). See also a graphical depiction of these intermediaries and advertisers.

Intermediaries brokering placements from PeachFuzz

Intermediary Num. obs. Selected intermediaries sending impressions to that intermediary
AppNexus 49829* serving-display.com (14558), DNSR Media Group (4328), adsplats.com (3668)
serving-display.com35830Peachfuzz Injector (35808), Adknowledge (14), AppNexus (8)
Google DoubleClick26877AppNexus (4163), MathTag (2239), Invite Media (Google) (1567)
Yahoo Right Media18323Yahoo (6322), AppNexus (1932), serving-display.com (1425)
Yahoo12292Yahoo Right Media (6369), Adknowledge (1112), serving-display.com (1025)
OpenX11378Adknowledge (2587), Rocket Fuel Inc. (2502), AppNexus (2437)
Google11158Google DoubleClick (5148), serving-display.com (1040), Underdog Media (434)
Turn9405OpenX (2484), AppNexus (1070), Yahoo Right Media (1022)
RewardsArcade9235ads2srv.com (5067), serving-display.com (2842), esm1.net (119)
eXelate7729Neustar AdAdvisor (999), Google DoubleClick (985), Btrll (893)
Advertising.com7559AppNexus (2985), Google DoubleClick (744), Adknowledge (430)
Accuen6484Turn (2825), OpenX (2472), eXelate (643)
Bluekai6406Google DoubleClick (980), Btrll (904), MathTag (896)
Clickbooth5562serving-display.com (5552), SiteScout (8), Peachfuzz Injector (1)
ads2srv.com5314serving-display.com (5314)
PubMatic5242Turn (1066), serving-display.com (1040), AppNexus (706)
MathTag5196Btrll (886), eXelate (344), Lijit (328)
Adknowledge5178OpenX (2576), serving-display.com (2136), AppNexus (423)
ContextWeb (DatranMedia / PulsePoint)4760Chango (1192), Turn (1016), Lijit (276)
Lijit4645Turn (1015), AppNexus (363), Simpli.fi (359)
Underdog Media4632Google DoubleClick (1478), PubMatic (1477), serving-display.com (1476)
Btrll4466AppNexus (1091), Datalogix (994), eXelate (990)
DNSR Media Group4344serving-display.com (4224), Peachfuzz Injector (88), adshostnet.com (32)
Adap.TV4192Turn (1085), Btrll (873), The Trade Desk (239)
Neustar AdAdvisor4183eXelate (1015), serving-display.com (946), Btrll (836)
Rocket Fuel Inc.4091OpenX (2479), Btrll (950), Lijit (328)
The Trade Desk3870Btrll (889), AppNexus (650), Yahoo Right Media (463)
adsplats.com3671serving-display.com (3671)
Datalogix3362Turn (1012), eXelate (311), Media Innovation Group (309)
Media Innovation Group3359AppNexus (1472), 24/7 RealMedia (230), crsspxl.com (195)
Microsoft3080AppNexus (1767), guetube.com (302), Google DoubleClick (114)
Rubicon Project3064Turn (1026), Advertising.com (416), AppNexus (414)
Chango2858ContextWeb (DatranMedia / PulsePoint) (1168), Btrll (876), Lijit (328)
wtp101.com2822Btrll (877), Google DoubleClick (820), Bluekai (703)
AdPeak2682Peachfuzz Injector (2682)
AdMeld (Google)2580Turn (1016), enigmaadserver.com (372), Peachfuzz Injector (361)
Casale Media2554Turn (1014), Lotame (574), Lijit (328)
TidalTV2519Turn (1014), Btrll (913), Media Innovation Group (200)
Invite Media (Google)2467Google DoubleClick (1495), Lijit (328), Media Innovation Group (180)
adsmarket.com2428AppNexus (2365), Yahoo Right Media (27), Peachfuzz Injector (24)
Lotame2191Btrll (933), Google DoubleClick (435), ContextWeb (DatranMedia / PulsePoint) (119)
Wistia2101
SiteScout1916serving-display.com (831), AppNexus (520), Lijit (328)
TubeMogul1885Btrll (952), Resonate Networks (809), Media Innovation Group (56)
go2jump.org1766Clickbooth (1127), AppNexus (496), SiteScout (142)
Olark1744
enigmaadserver.com1734Peachfuzz Injector (435), Switch (415), AdMeld (Google) (340)
Adobe1467TubeMogul (603), Turn (100), AppNexus (51)
SpotXchange1383Turn (1024), Adap.TV (34), TubeMogul (34)
BlueLithium (Yahoo)1361Adknowledge (716), AppNexus (129), Google DoubleClick (22)
MediaBank1295AppNexus (436), Google DoubleClick (433), serving-display.com (1)
razoradserver.com1279Peachfuzz Injector (314), Switch (301), AdMeld (Google) (246)
afy11.net1173Turn (1022), Google DoubleClick (64), AppNexus (32)
Switch1164Peachfuzz Injector (423), enigmaadserver.com (422), razoradserver.com (315)
crsspxl.com1152Peachfuzz Injector (196), Google DoubleClick (194), The Trade Desk (193)
OwnerIQ1135Btrll (899), ContextWeb (DatranMedia / PulsePoint) (113), PubMatic (63)
[x+1]1082eXelate (546), Btrll (143), ContextWeb (DatranMedia / PulsePoint) (116)
Evidon1068AppNexus (974), Peachfuzz Injector (31), Google DoubleClick (10)
MarkMonitor1049s-com.net (137)
Technorati Media1040serving-display.com (950), Peachfuzz Injector (57), AppNexus (19)
hiro.tv1001AppNexus (550), sekindo.com (22), Peachfuzz Injector (9)
46.4.88.54985
Radium One984Btrll (895), Google DoubleClick (47), Zedo (14)
eyeReturn962Btrll (943), hiro.tv (9), AppNexus (1)
Tapad922Btrll (883), Google DoubleClick (10), spotxcdn.com (9)
EyeView898Btrll (884), hiro.tv (4)
SundaySky893Btrll (893)
EQ Works888Btrll (883), Rubicon Project (3), Casale Media (1)
AcuityAds882Btrll (880), Casale Media (1)
Simpli.fi843Lijit (328), PubMatic (202), ContextWeb (DatranMedia / PulsePoint) (114)
itocd.net783
Secco Squared783serving-display.com (783)
Ilissos/Eyeblaster775AppNexus (559), Peachfuzz Injector (32), Microsoft (27)
Resonate Networks743TubeMogul (738), Yahoo Right Media (4), Peachfuzz Injector (1)
Bizo724eXelate (675), AppNexus (21), Ilissos/Eyeblaster (11)
CPX Interactive691AppNexus (581), Invite Media (Google) (12), Peachfuzz Injector (10)
media6degrees658Lijit (328), ContextWeb (DatranMedia / PulsePoint) (117), adfrontiers.com (110)
Longtail Video656jwpcdn.com (296)
Triggit652Google DoubleClick (425), Neustar AdAdvisor (200), Rubicon Project (9)
PointRoll611AppNexus (564), adfrontiers.com (8), serving-display.com (2)
trackamg.com601SiteScout (350), Clickbooth (246), AppNexus (5)
Exponential / TribalFusion596Google DoubleClick (56), Lijit (30), Peachfuzz Injector (4)
Zedo592Peachfuzz Injector (346), eXelate (132), Microsoft (25)
24/7 Media56324/7 RealMedia (229), AppNexus (204), Media Innovation Group (79)
OmniTarget562AppNexus (385), bucklets.com (150), lifelocalized.com (24)
Virtual Person538
24/7 RealMedia529AppNexus (243), Media Innovation Group (39), Google DoubleClick (11)
AccuWeather516
Adconion506AppNexus (24), Google DoubleClick (20), Yahoo Right Media (7)
Network Solutions503Peachfuzz Injector (169), adfrontiers.com (112), ContextWeb (DatranMedia / PulsePoint) (112)
46.4.133.50501

Advertisers receiving impressions from PeachFuzz

Advertiser Num. obs. Selected intermediaries sending impressions to that advertiser
QuiBids2116OmniTarget, AppNexus
Living Research Institute2086Platinum Success
Draft Street2041serving-display.com
Pimsleur Approach1164go2jump.org
Medical News Reporter995AppNexus, affhit.com, Yahoo Right Media
Anastasia Date924ads2srv.com, AppNexus
Lower My Bills912AppNexus, Microsoft, Underdog Media
online-video-accelerator.com866adsmarket.com, AppNexus
Brightroll854AppNexus, Btrll
chinawomendating.asia783Secco Squared, serving-display.com
downloaddino.com715AppNexus, adsmarket.com
Green Card Lottery USA541serving-display.com, Yahoo Right Media
comparisons.org496go2jump.org
Ancestry.com462AppNexus, Advertising.com
downloadbegin.com422AppNexus, adsmarket.com
unleashyourthin.com363Clickbooth
brainbend.com292Underdog Media
alldailyhealthtips.com282cpatraffictracker.com
com-g.pw262trackamg.com
toxicbellybugfix.com256Clickbooth
Systweak251AppNexus, adsmarket.com, Yahoo Right Media
HTC246Accuen
The Natural Dentist237Media Innovation Group, AppNexus, Adknowledge
Facebook211Turn, AppNexus, Lotame
speeddate.com196mysdate.com
activeris.com196AppNexus, Peachfuzz Injector
com-m.pw191
angara.com176AppNexus, e-planning.net
food4patriots.com170serving-display.com, securetrack1.com
2013rewardcenter.com134AppNexus, 2012rewardcenter.com
goodgamestudios.com133AppNexus, Peachfuzz Injector, adsmarket.com
com-7.co133trk177.com
onlinehealthtrends.com129Clickbooth
American Express125Turn, Media Innovation Group, americanexpressco.uk
mobclicks.net123SiteScout
Appround121clkads.com, Peachfuzz Injector, AppNexus
Dominos Pizza119Media Innovation Group, Advertising.com
Phone House112AppNexus
Thrift Quote110OmniTarget
nationalconsumercenter.com107
digitalincomesource.com106Clickbooth
Myrewardsgroup104rotrk.com
Sky Broadcasting Group103Media Innovation Group, 2o7.net, RewardsArcade
Vodafone97Redvertisement, AppNexus, Levexis
handysms.com92Yahoo Right Media, traffiliate.com
Services of Canada85criminalsearchcanada.com
LG82Ilissos/Eyeblaster
nationalhealthresearch.com82SiteScout
Spotify74Advertising.com
yurmobile.com72AppNexus, TLVMedia
safelinkwireless.com72Advertising.com
REI69Accuen
seasons52.com68The Trade Desk
winspinwin.net67
Michaels63Advertising.com, Turn, AppNexus
erasethatdebt.com61AppNexus
hlifestyles.com61Clickbooth
thecleverowl.com60sssilo.com
rpsplasticsurgery.com56The Trade Desk
mypromosonline.com55Yahoo Right Media
geilundlive.com54Yahoo Right Media
reverbnation.com53AppNexus, Adknowledge
toplifestyletrends.com53revtrks.com
weddinggiftinfo.com51blankreferrer.com, serving-display.com
tvlicensingco.uk49AppNexus
buygarciniaplus.com48cpatraffictracker.com
instantcheckmate.com44go2jump.org, AppNexus, Peachfuzz Injector
adtaxinetworks.com44AppNexus
aereo.com44AppNexus
paleoburn.com43clickgooroo.com
marined3.com43go2jump.org, AdShuffle, Peachfuzz Injector
subarusuperstore.com43RewardsArcade, esm1.net
Match.com42Underdog Media
themightyquest.com41Google DoubleClick
com-f.pw40
thriftquoteco.uk40OmniTarget
888casino.com38Yahoo Right Media
healthheadlines.com38sssilo.com
Sprint37Aggregate Knowledge, Google DoubleClick, newrelic.com
Hallmark34Google DoubleClick
efix.com33AppNexus
lowermybills.com32Microsoft, Google DoubleClick
internet-win.com32cliqtrac.com, vialeads.com, AppNexus
smart724.com31AppNexus, adrttt.com, traffiliate.com
webhealthtrends.com31adstrack.co
TD Bank30Google DoubleClick, AppNexus
gametwist.com29gametwist.asia, AppNexus
runescape.com29AppNexus
fullsail.edu29AppNexus, Google DoubleClick, Peachfuzz Injector
sprized.com27AppNexus, TLVMedia
Comcast27Aggregate Knowledge, comcast.net, Turn
888.com26Yahoo Right Media
undrground.com26
ilovesports.tv26Cast a clip, AppNexus
Macys26Aggregate Knowledge
I Survey World24AppNexus, Dale Network
r2games.com24AppNexus, traffiliate.com
puregce.com24SiteScout
battle.net23Ilissos/Eyeblaster
classesusa.com23Microsoft, Google DoubleClick
nspccorg.uk22AppNexus
amoritzationcalculator.com22
asiandatingbeauties.com22ads2srv.com
NFL22Turn
AOL21AOL Advertising.com
jacozzi.com21
kongregate.com21adsmarket.com, AppNexus, serving-display.com
Hilton21AppNexus, Advertising.com
base.de21Redvertisement
bsmarter.mobi21AppNexus, serving-display.com, Yahoo Right Media
straighttalkspecialoffers.com20mediaplex.com, straighttalksavings.com
freeproducttesters.com20AppNexus
elswordonline.com20serving-display.com, Underdog Media

* - We saw more than one App Nexus ad call in many Peachfuzz injection impressions. Example: Peachfuzz to App Nexus to some network X to App Nexus to some network Y to an advertiser. The number of App Nexus ad calls thus exceeds the number of Peachfuzz impressions we checked.