|My name is Benjamin Edelman,
and today I’ll be discussing the effect of software downloads on affiliate
programs. eComXpo participants surely
already understand the way ordinary affiliate links work – a user clicks on a
link on an affiliate’s web site, then reaches a merchant’s web site, and if
the user makes a purchase, the affiliate gets a fee. But software downloads turn this procedure
on its head: Software programs can and do claim affiliate commissions even if
users never click on any affiliate link.