Notes

Slide Show

Outline

1	Solutions
2	Installation Methods
3	Claria ActiveX Installers
4	180solutions “S3” Installer
5	Direct Revenue
6	Google “Screensavers”
7	Yahoo “Screensavers”
8
9	Revenue Sources
10	Netflix Promoted by Direct Revenue via MyGeek, Azoogle, and LinkShare
11	Understanding the Chain of Redirects - Netflix
12	Netflix Promoted by Lengthy Chain
13	Ordinary Yahoo PPC Ads
14	180solutions Showing Google AdSense Ads
15	180solutions Serving Google AdWords Ads
16	Direct Revenue Showing Yahoo Network Ads
17	Yahoo Click Fraud via 180solutions, Nbcsearch, Ditto, and Yahoo Overture
18	Understanding the Redirects – Yahoo Click Fraud
19	Yahoo Click Fraud via Spyware
20	SideFind Serving Yahoo PPC Ads
21	SideFind Serving Yahoo PPC Ads
22	Policy Prescriptions
23	Policy Prescriptions Disclosures of material effects “Popup ads” versus “ads” Privacy effects Secondary disclosures contrary to primary “hook” Advertiser responsibility & liability Ad network liability Contractual liability (to advertisers) Harms to consumers; funding bad actors