What to Call the IAC/Ask Toolbars
Current Practices of IAC/Ask Toolbars - Ben Edelman
I use the term "Ask toolbars" to describe the IAC products at issue. I choose this term for five distinct reasons:
Nonetheless, multiple IAC staff have asked me to not refer to these toolbars as "Ask toolbars." "These products are not made, distributed or marketed by Ask.com," explained one IAC staff person, insisting that Ask.com is "a completely separate entity" from the toolbars at issue.
After appropriate consideration, I reject their request. "Ask toolbars" is the best way to concisely convey the toolbars' origin, lineage, and business model.