Merchants Potentially Affected by ShopMy Attribution Problems

Ben Edelman - August 2026

In encouraging merchants to run multiple affiliate programs, and recommending a specific approach when multiple affiliates refer a single purchase, ShopMy creates a risk of merchants paying the wrong affiliate or paying multiple affiliates. See ShopMy Claims Credit for Sales It Didn't Drive -- and Tells Merchants to Cancel Other Affiliates' Commissions. This page lists merchants likely to be affected -- because they are ShopMy "brand partners" (connecting directly to ShopMy) and also run affiliate progrmas in other networks (as indicated).

I am collecting information about how each merchant handled the challenge of multiple affiliate programs -- whether by paying correct single affiliate for each transaction (and if so, using software or by hand), by following ShopMy's recommendation (to always pay ShopMy and never the other affiliate), by paying both affiliates, or by doing something else. Anyone with relevant information -- please use the submission form to share what you know. I will update this page accordingly.

Thanks to FMTC for providing data about which merchants are in which affiliate networks. ShopMy brand partner data as of August 2, 2026. See also tabulation by network.

Last updated: August 19, 2026.