Benjamin Edelman - Academic Publications

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[ ben's academic publications page at hbs ]

Sponsored Search

• On Best-Response Bidding in GSP Auctions. With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz. HBS Working Paper No. 08-056. 2008.
• Strategic Bidder Behavior in Sponsored Search Auctions. With Michael Ostrovsky. Decision Support Systems, v.43(1), February 2007, pp.192-198.
• Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. With Michael Ostrovsky and Michael Schwarz. American Economic Review, v. 97(1), March 2007, pp.242-259.
• Greedy Bidding Strategies for Keyword Auctions. December 2006, Revised April 2007. ACM Conference on Electronic Commerce 2007. With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz.
• Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. With Michael Schwarz. 2006.

Online Safety

• Securing Online Advertising: Rustlers and Sheriffs in the New Wild West. (In Beautiful Security, edited by John Viega, forthcoming.) 2008.
• Adverse Selection in Online "Trust" Certifications. 2006.
• Assessing and Improving the Safety of Internet Search Engines. Published in The Rising Power of Search Engines on the Internet. 2007.

Electronic Commerce Generally

• Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It. 2008.
• Deterring Online Advertising Fraud Through Optimal Payment in Arrears. 2008.
• Earnings and Ratings at Google Answers - working draft. 2003-2004.
• The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com - Introduction & Table of Contents; body available upon request. 2001-2002. (summa cum laude)

HBS Teaching Materials

• Opening Dot EU (A) and (B). Harvard Business School Cases N9-908-052 and N9-908-053. 2008.
• Microsoft adCenter. Harvard Business School Case 908-049. With Peter Coles. 2008
• TheLadders. Harvard Business School Case 908-061. With Peter Coles, Brian Hall, and Nicole Bennett. 2008

Additional Academic Publications

• Internet Filtering in China. IEEE Internet Computing. 2003. With Jonathan Zittrain.
• The Effect of Geographic Location on Economics Journal Citations - available upon request. 2001-2002.