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Design of Search Engine Services: Channel Interdependence in Search Engine Results Journal of Marketing Research (2016). Convergence of Position Auctions under Myopic Best-Response Dynamics ACM Transactions on Economics and Computation Debate on Antitrust Scrutiny of Google Journal of Law Bias in Search Results?: Diagnosis and Response The Indian Journal of Law and Technology Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Information Economics and Policy 24 (2012).Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions American Economic Review ,
100, no. 2 (May 2010). With Michael Schwarz. First circulated in 2006 as Optimal Auction Design in a Multi-unit Environment:
The Case of Sponsored Search Auctions The Economics of E-Commerce , Michael Baye and John Morgan, editors, 2016.Competing Ad Auctions: Multi-homing and Participation Costs CPC/CPA Hybrid Bidding in a Second Price Auction
On Best-Response Bidding in GSP Auctions Strategic Bidder Behavior in Sponsored Search
Auctions Journal of Decision Support Systems , v.43(1), February 2007, pp.192-198.Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords . American Economic Review , v. 97(1), March 2007, pp.242-259. Greedy Bidding Strategies for Keyword Auctions Proceedings of the ACM Conference on Electronic Commerce 2007 . With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz.
Multinationals in the Digital Economy . Global Goliaths: Multinational Corporations in the 21st Century Economy . The Brookings Institution , 2021, Edited by C. Fritz Foley, James Hines, and David Wessel.An Introduction to the Competition Law and Economics of “Free. CPI Antitrust Chronicle . (August 2018.)The Market Design and Policy of Online Review Platforms Oxford Review of Economic Policy 33, no. 4 (November 2017): 635-649.Google, Mobile and Competition: The Current State of Play CPI Antitrust Chronicle . (Winter 2017) Android and Competition Law: Exploring and Assessing Google's Practices in Mobile European Competition Journal 2-3. (2016)The Online Ad Scams Every Marketer Should Watch Out For HBR.ORG . (October 2015) Pricing and Efficiency in the Market for IP Addresses Does Google Leverage Market Power Through Tying and Bundling? Journal of Competition Law & Economics 11 no. 2, 365-400. (2015). (awarded Best Paper of 2015, Antitrust Writing Awards, Unilateral Conduct) How to Launch Your Digital Platform Harvard Business Review . (April 2015) (Reprinted in Launch a Start-Up That Lasts , Harvard Business Review OnPoint, Winter 2016.)
Bitcoin: Economics, Technology, and Governance Journal of Economic Perspectives 29:2 (Spring 2015). With Rainer Böhme, Nicolas Christin, and Tyler Moore.Accountable? The Problems and Solutions of Online Ad Optimization IEEE Security & Privacy . (November-December 2014) Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How they Can Protect Themselves Journal of Advertising Research . (June 2014) Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak Harvard Business Review . (June 2014) To Groupon or Not to Groupon: The Profitability of Deep Discounts Marketing Letters 27 no. 1, 39-53. (2016. First posted October 2010. Accepted February 2014) Price Coherence and Excessive Intermediation Quarterly Journal of Economics 130 no. 3 (2015): 1283-1328. With Julian Wright. (first circulated as Price Coherence and Adverse Intermediation in December 2013)Markets with Price Coherence Price Restrictions in Multi-sided Platforms: Practices and Responses Competition Policy International . (Autumn 2014) Risk, Information, and Incentives in Online Affiliate Marketing Journal of Marketing Research 52, no. 1 (February 2015): 1-12. Lead article. The Design of Online Advertising Markets Guidance from ARIN on Legal Aspects of the Transfer of Internet Protocol Numbers ABA Business Law Today . (May 2013.) Using Internet Data for Economic Research Journal of Economic Perspectives 26, no. 2 (spring 2012): 189-206.
Internet Protocol Numbers and the American Registry for Internet Numbers: Suggested Guidance for Bankruptcy Trustees, Debtors-in-Possession, and Receivers BNA's Bankruptcy Law Reporter . (January 2012) Earnings and Ratings at Google Answers Economic Inquiry , April 2012: 309-320. (Draft as first circulated in 2004 .)The Pathologies of Online Display Advertising Marketplaces ACM Sigecom Exchanges Measuring the Perpetrators and Funders of Typosquatting introduction , and web appendix . With Tyler Moore. Proceedings of the Fourteenth International Conference on Financial Cryptography and Data Security . Springer-Verlag Lecture Notes in Computer Science, Vol. 6052. (2010.) Who Owns Metrics?: Building a Bill of Rights for Online Advertisers . Journal of Advertising Research
How to Combat Online Ad Fraud Harvard Business Review The Dark Underbelly of Online Advertising HBR Voices / HBR Now Priced and Unpriced Online Markets Journal of Economic Perspectives Red Light States: Who Buys Online Adult Entertainment? Journal of Economic Perspectives
Running Out of Numbers: Scarcity of IP Addresses and What to Do About It Proceedings of the First Conference on Auctions, Market Mechanisms and Their Applications Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It .)
Deterring Online Advertising Fraud Through Optimal Payment in Arrears Proceedings of the Thirteenth International Conference on Financial Cryptography and Data Security
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
- Introduction & Table of Contents ; body available upon request. 2001-2002. (summa cum laude)
Teaching materials
Ad Classification at Right Media , TN, and slide supplements. Harvard Business School Case 909032. 2009. request courtesy copy Airbnb (A) , (B) , and TN. Harvard Business School Cases 912019 and -20. With Michael Luca. 2011. request courtesy copy Akamai Technologies . Harvard Business School Case 804158. With Thomas Eisenmann and Eric Van den Steen. 2010. request courtesy copy Attack of the Clones: Birchbox Defends Against Copycat Competitors . Harvard Business School Cases 912010. With Peter Coles. 2011. request courtesy copy Consumer Payment Systems - United States , Consumer Payment Systems - Japan , and TN. Harvard Business School Case 909006 and -07. With Andrei Hagiu. 2008-2009. request courtesy copy (US) , (Japan) David Dao on United Airlines . Harvard Business School Case 917004. With Jenny Sanford. 2017. request courtesy copy Disintermediation in Two-Sided Marketplaces . Harvard Business School Technical Note 917-004. With Philip Hu. 2016. request courtesy copy Distribution at American Airlines (A) , (B) , (C) , (D) , TN, and slide supplement. Harvard Business School Cases 909035, -36, 913034, and -35. 2009 and 2013. courtesy copy (A) , request courtesy copy (c) eBay Partner Network (A) , (B) , (C) , (D) , TN, and slide supplement. Harvard Business School Cases 910008, 910009, 910012, and 914016. (A)-(C) and TN with Ian Larkin. 2009-2013. request courtesy copy Google, Inc. , Google Inc. (Abridged) , and TN. Harvard Business School Cases 910036, and -32. 2010. Google Inc. in 2014 , Google Inc. in 2014 (Abridged) , TN, and role supplement. Harvard Business School Cases 915004 and -05. 2014. iPhone at IVK (TN). Harvard Business School Teaching Note 911414. 2010.
Market Design in Online Businesses (abridged) . Harvard Business School Note 915016. With Peter Coles. 2014. The Market Power of Platform-Mediated Networks . Harvard Business School Note 914029. 2014. request courtesy copy Microsoft adCenter and TN. Harvard Business School Case 908049. With Peter Coles. 2008. request courtesy copy
Mission Impossible? Yummy77 Delivers Groceries within the Hour . Harvard Business School Case 916025, TP, and slide supplement. 2015. request courtesy copy Mobilizing Networked Businesses . Harvard Business School Module Note 911048. With Peter Coles. 2011. request courtesy copy Mobilizing an Online Business , TN, and slide supplement. Harvard Business School Note 913061. With Peter Coles. 2013. request courtesy copy The Online Economy: Strategy and Entrepreneurship - Course Architecture Note . Harvard Business School Course Overview Note 911069. With Peter Coles. 2011. request courtesy copy
Online Marketing at Big Skinny , TN, and slide supplements. Harvard Business School Case 911033. With Scott Kominers. 2011. request courtesy copy Online Restaurant Promotions and TN. Harvard Business School Case 909034. 2009. request courtesy copy Opening Dot EU (A) and (B) . Harvard Business School Cases 908052 and -53. 2008. request courtesy copy Optimization and Expansion at OpenTable , TN, and slide supplement. Harvard Business School Case 915003. With Karen Webster. 2014. request courtesy copy Personal Rapid Transport at Vectus, Ltd. and TN. 2009. Also available as Harvard Business School Case 910010 . courtesy copy Pivots and Incentives at LevelUp and TN. Harvard Business School Case HBS Case 915001. With Karen Webster. 2014. request courtesy copy Three Problems in Protecting Competition . Harvard Business School Case 917012. With Lena Goldberg. 2016. request courtesy copy Pricing and Partnership at Zillow, Inc. and TN. Harvard Business School Case 913021. With Peter Coles. 2012. request courtesy copy Reinventing Retail: ShopRunner's Networked Bet . Harvard Business School Case 915002. With Karen Webster. 2014. request courtesy copy Resuscitating Monitter . Harvard Business School Case 915027. With Wei Sun. 2015. request courtesy copy SaferTaxi: Connecting Taxis and Passengers in South America and TN. Harvard Business School Case 913041. With Peter Coles. 2013. request courtesy copy Symbian, Google & Apple in the Mobile Space (A) and (B) . Harvard Business School Case 909055. With Fernando Suarez and Arati Srinivasan. 2009. request courtesy copy
TheLadders (A) , (B) , (C) , and TN. Harvard Business School Cases 908061, 914017, 916017. (A) case with Peter Coles, Brian Hall, and Nicole Bennett. 2008, 2013, 2015. request courtesy copy Windows Vista . Harvard Business School Case 909038. 2009. request courtesy copy
