Benjamin Edelman - Academic Publications

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[ ben's academic publications page at hbs ]

Sponsored Search

• Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions. American Economic Review, 100, no. 2 (May 2010). With Michael Schwarz. (first circulated in 2006 as Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions)
• Competing Ad Auctions: Multi-homing and Participation Costs. With Itai Ashlagi and Hoan Soo Lee. (January 2010)
• CPC/CPA Hybrid Bidding in a Second Price Auction. With Hoan Soo Lee. (December 2008)
• On Best-Response Bidding in GSP Auctions. With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz. HBS Working Paper No. 08-056. 2008.
• Strategic Bidder Behavior in Sponsored Search Auctions. With Michael Ostrovsky. Decision Support Systems, v.43(1), February 2007, pp.192-198.
• Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. With Michael Ostrovsky and Michael Schwarz. American Economic Review, v. 97(1), March 2007, pp.242-259.
• Greedy Bidding Strategies for Keyword Auctions. December 2006, Revised April 2007. Proceedings of the ACM Conference on Electronic Commerce 2007. With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz.

Electronic Commerce & Online Advertising

• The Pathologies of Online Display Advertising Marketplaces. ACM Sigecom Exchanges. 2010.
• Measuring the Perpetrators and Funders of Typosquatting, introduction, and web appendix. Proceedings of the Fourteenth International Conference on Financial Cryptography and Data Security. Springer-Verlag Lecture Notes in Computer Science. (2009.)
• Who Owns Metrics?: Building a Bill of Rights for Online Advertisers. Journal of Advertising Research 49, no. 4 (December 2009).
• How to Combat Online Ad Fraud. Harvard Business Review 87, no. 11 (November 2009): 24-25.
• The Dark Underbelly of Online Advertising. HBR Voices / HBR Now. November 2009.
• Priced and Unpriced Online Markets. Journal of Economic Perspectives 23, no. 3 (summer 2009): 21-36.
• Red Light States: Who Buys Online Adult Entertainment?. Journal of Economic Perspectives 23, no. 1 (winter 2009): 209-220.
• Running Out of Numbers: Scarcity of IP Addresses and What to Do About It. Proceedings of the First Conference on Auctions, Market Mechanisms and Their Applications. Springer-Verlag Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering. 2009.
• Deterring Online Advertising Fraud Through Optimal Payment in Arrears. Proceedings of the Thirteenth International Conference on Financial Cryptography and Data Security. Springer-Verlag Lecture Notes in Computer Science. September 2009.
• Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It. 2008.
• Earnings and Ratings at Google Answers - working draft. 2003-2004.
• The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com - Introduction & Table of Contents; body available upon request. 2001-2002. (summa cum laude)

Online Safety, Reputation, and Responsibility

• Least-Cost Avoiders in Online Fraud and Abuse. IEEE Security and Privacy, vol. 8 no. 4 (July/August 2010).
• Demographics, Career Concerns or Social Comparison: Who Games SSRN Download Counts? (with Ian Larkin) (February 2009).
• Securing Online Advertising: Rustlers and Sheriffs in the New Wild West. (In Beautiful Security, edited by Andy Oram and John Viega.) 2009.
• Adverse Selection in Online "Trust" Certifications. Proceedings of ICEC'09. 2009. -and- Adverse Selection in Online "Trust" Certifications and Search Results. Electronic Commerce Research and Applications (2010).
• Assessing and Improving the Safety of Internet Search Engines. Published in The Rising Power of Search Engines on the Internet. 2007.

Teaching Materials

• Google, Inc., Google Inc. (Abridged), and TN. Harvard Business School Cases 910-036, -032 , and -050. 2010.
• Akamai, Inc. Harvard Business School Case 804-158. With Thomas Eisenmann and Eric Van den Steen. 2010.
• Personal Rapid Transport at Vectus, Inc. and TN. 2009. Also available as Harvard Business School Case 910-010.
• eBay Partner Network (A), (B), (C), and TN. Harvard Business School Cases 910-008, 910-009, and 910-012. With Ian Larkin. 2009.
• Symbian, Google & Apple in the Mobile Space (A), (B), and TN. Harvard Business School Case 909-055. With Fernando Suarez and Arati Srinivasan. 2009.
• Windows Vista. Harvard Business School Case 909-038. 2009.
• Online Restaurant Promotions and TN. Harvard Business School Case 909-034. 2009.
• Right Media's Media Guard and TN. Harvard Business School Case 909-032. 2009.
• Distribution at American Airlines (A), (B), and TN. Harvard Business School Cases 909-035 and 909-036. 2009.
• Consumer Payment Systems - United States, Consumer Payment Systems - Japan, and TN. Harvard Business School Case 909-006 and 909-007. With Andrei Hagiu. 2008-2009.
• Opening Dot EU (A) and (B). Harvard Business School Cases 908-052 and 908-053. 2008.
• Microsoft adCenter and TN. Harvard Business School Case 908-049. With Peter Coles. 2008
• TheLadders and TN. Harvard Business School Case 908-061. With Peter Coles, Brian Hall, and Nicole Bennett. 2008

Additional Academic Publications

• Internet Filtering in China. IEEE Internet Computing. 2003. With Jonathan Zittrain.
• The Effect of Geographic Location on Economics Journal Citations - available upon request. 2001-2002.