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Sponsored Search
Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search data appendix . With Zhenyu Lai. (April 2013)
Convergence of Position Auctions under Myopic Best-Response Dynamics ACM Transactions on Economics and Computation Antitrust Scrutiny of Google Journal of Law Bias in Search Results?: Diagnosis and Response The Indian Journal of Law and Technology Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Information Economics and Policy 24 (2012).Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions American Economic Review ,
100, no. 2 (May 2010). With Michael Schwarz. (first circulated in 2006 as Optimal Auction Design in a Multi-unit Environment:
The Case of Sponsored Search Auctions Competing Ad Auctions: Multi-homing and Participation Costs CPC/CPA Hybrid Bidding in a Second Price Auction
On Best-Response Bidding in GSP Auctions Strategic Bidder Behavior in Sponsored Search
Auctions Decision Support Systems , v.43(1), February 2007, pp.192-198.Internet Advertising and the Generalized Second
Price Auction: Selling Billions of Dollars Worth of Keywords . American Economic Review , v. 97(1), March 2007, pp.242-259. Greedy Bidding Strategies for Keyword Auctions Proceedings of the ACM Conference on Electronic Commerce 2007 . With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz.
Using Internet Data for Economic Research Journal of Economic Perspectives 26, no. 2 (spring 2012): 189-206.
Internet Protocol Numbers and the American Registry for Internet Numbers: Suggested Guidance for Bankruptcy Trustees, Debtors-in-Possession, and Receivers BNA's Bankruptcy Law Reporter . (2012) Pricing and Efficiency in the Market for IP Addresses Earnings and Ratings at Google Answers Economic Inquiry , April 2012: 309-320. (Draft as first circulated in 2004 .)To Groupon or Not to Groupon: The Profitability of Deep Discounts To Groupon or Not To Groupon: New Research on Voucher Profitability The Design of Online Advertising Marketplaces The Pathologies of Online Display Advertising Marketplaces ACM Sigecom Exchanges Measuring the Perpetrators and Funders of Typosquatting introduction , and web appendix . With Tyler Moore. Proceedings of the Fourteenth International Conference on Financial Cryptography and Data Security . Springer-Verlag Lecture Notes in Computer Science, Vol. 6052. (2010.) Who Owns Metrics?: Building a Bill of Rights for Online Advertisers . Journal of Advertising Research
How to Combat Online Ad Fraud Harvard Business Review The Dark Underbelly of Online Advertising HBR Voices / HBR Now Priced and Unpriced Online Markets Journal of Economic Perspectives Red Light States: Who Buys Online Adult Entertainment? Journal of Economic Perspectives
Running Out of Numbers: Scarcity of IP Addresses and What to Do About It Proceedings of the First Conference on Auctions, Market Mechanisms and Their Applications Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It .)
Deterring Online Advertising Fraud Through Optimal Payment in Arrears Proceedings of the Thirteenth International Conference on Financial Cryptography and Data Security
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
- Introduction & Table of Contents ; body available upon request. 2001-2002. (summa cum laude)
Teaching Materials
Pricing and Partnership at Zillow, Inc. Harvard Business School Case 913-021. With Peter Coles. 2012. Attack of the Clones: Birchbox Defends Against Copycat Competitors . Harvard Business School Case 912-010. With Peter Coles. 2011. request courtesy copy Airbnb (A) , (B) , and TN. Harvard Business School Cases 912-019 and -020. With Michael Luca. 2011. request courtesy copy Mobilizing Networked Businesses . Harvard Business School Module Note 911-048. With Peter Coles. 2011. request courtesy copy Online Marketing at Big Skinny , TN, and slide supplements. Harvard Business School Case 911-033. With Scott Kominers. 2011. request courtesy copy Google, Inc. , Google Inc. (Abridged) , and TN. Harvard Business School Cases 910-036, -032 , and -050. 2010. Akamai, Inc. Harvard Business School Case 804-158. With Thomas Eisenmann and Eric Van den Steen. 2010. request courtesy copy iPhone at IVK (TN). Harvard Business School Teaching Note 911-414. 2010.
Personal Rapid Transport at Vectus, Inc. and TN. 2009. Also available as Harvard Business School Case 910-010 . courtesy copy eBay Partner Network (A) , (B) , (C) , TN, and slide supplement. Harvard Business School Cases 910-008, 910-009, and 910-012. With Ian Larkin. 2009. request courtesy copy Symbian, Google & Apple in the Mobile Space (A) , (B) , and TN. Harvard Business School Case 909-055. With Fernando Suarez and Arati Srinivasan. 2009. request courtesy copy
Windows Vista . Harvard Business School Case 909-038. 2009. request courtesy copy Online Restaurant Promotions and TN. Harvard Business School Case 909-034. 2009. request courtesy copy Ad Classification at Right Media , TN, and slide supplements. Harvard Business School Case 909-032. 2009. request courtesy copy Distribution at American Airlines (A) , (B) , (C) , (D) , and TN. Harvard Business School Cases 909-035 and 909-036. 2009. courtesy copy (A) , request courtesy copy (c) Consumer Payment Systems - United States , Consumer Payment Systems - Japan , and TN. Harvard Business School Case 909-006 and 909-007. With Andrei Hagiu. 2008-2009. request courtesy copy (US) , (Japan) Opening Dot EU (A) and (B) . Harvard Business School Cases 908-052 and 908-053. 2008. request courtesy copy Microsoft adCenter and TN.
Harvard Business School Case 908-049. With Peter Coles. 2008. request courtesy copy TheLadders and TN. Harvard Business School Case 908-061. With Peter Coles, Brian Hall, and Nicole Bennett. 2008. request courtesy copy
