Benjamin Edelman - Academic Publications

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[ ben's academic publications page at hbs ]

Sponsored Search and Online Advertising

• CPC/CPA Hybrid Bidding in a Second Price Auction. With Hoan Soo Lee. (December 2008)
• On Best-Response Bidding in GSP Auctions. With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz. HBS Working Paper No. 08-056. 2008.
• Strategic Bidder Behavior in Sponsored Search Auctions. With Michael Ostrovsky. Decision Support Systems, v.43(1), February 2007, pp.192-198.
• Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. With Michael Ostrovsky and Michael Schwarz. American Economic Review, v. 97(1), March 2007, pp.242-259.
• Greedy Bidding Strategies for Keyword Auctions. December 2006, Revised April 2007. Proceedings of the ACM Conference on Electronic Commerce 2007. With Matthew Cary, Aparna Das, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz.
• Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. With Michael Schwarz. 2006.

Online Safety

• Demographics, Career Concerns or Social Comparison: Who Games SSRN Download Counts? (with Ian Larkin) (February 2009).
• Securing Online Advertising: Rustlers and Sheriffs in the New Wild West. (In Beautiful Security, edited by Andy Oram and John Viega.) 2009.
• Adverse Selection in Online "Trust" Certifications. Proceedings of ICEC'09. 2009.
• Assessing and Improving the Safety of Internet Search Engines. Published in The Rising Power of Search Engines on the Internet. 2007.

Electronic Commerce Generally

• Priced and Unpriced Online Markets. Journal of Economic Perspectives 23, no. 3 (summer 2009): 21-36.
• Red Light States: Who Buys Online Adult Entertainment?. Journal of Economic Perspectives 23, no. 1 (winter 2009): 209-220.
• Running Out of Numbers: Scarcity of IP Addresses and What to Do About It. Proceedings of the First Conference on Auctions, Market Mechanisms and Their Applications. Springer-Verlag's Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering. 2009.
• Deterring Online Advertising Fraud Through Optimal Payment in Arrears. Proceedings of the Thirteenth International Conference on Financial Cryptography and Data Security. Springer-Verlag Lecture Notes in Computer Science. September 2009.
• Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It. 2008.
• Earnings and Ratings at Google Answers - working draft. 2003-2004.
• The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com - Introduction & Table of Contents; body available upon request. 2001-2002. (summa cum laude)

Teaching Materials

• Personal Rapid Transport at Vectus, Inc. 2009.
• eBay Partner Network (A), (B), and (C). Harvard Business School Cases 910-008, 910-009, and 910-012. With Ian Larkin. 2009.
• Symbian, Google & Apple in the Mobile Space (A) and (B). Harvard Business School Case 909-055. With Fernando Suarez and Arati Srinivasan. 2009.
• Windows Vista. Harvard Business School Case 909-038. 2009.
• Online Restaurant Promotions. Harvard Business School Case 909-034. 2009.
• Right Media's Media Guard. Harvard Business School Case 909-032. 2009.
• Distribution at American Airlines (A) and (B). Harvard Business School Cases 909-035 and 909-036. 2009.
• Consumer Payment Systems - United States. Harvard Business School Case 909-006. With Andrei Hagiu. 2009.
• Consumer Payment Systems - Japan. Harvard Business School Case 909-007. With Andrei Hagiu. 2008.
• Opening Dot EU (A) and (B). Harvard Business School Cases 908-052 and 908-053. 2008.
• Microsoft adCenter. Harvard Business School Case 908-049. With Peter Coles. 2008
• TheLadders. Harvard Business School Case 908-061. With Peter Coles, Brian Hall, and Nicole Bennett. 2008

Additional Academic Publications

• Internet Filtering in China. IEEE Internet Computing. 2003. With Jonathan Zittrain.
• The Effect of Geographic Location on Economics Journal Citations - available upon request. 2001-2002.