Benjamin EdelmanWhat Advertisers Use WhenU?

June 30, 2004

[ home | bio | publications | media coverage | invited presentations ]
[ email ]
[ request project updates ]




Ever wonder who advertises on WhenU? A few reporters have tried to figure this out but have been stymied: Few companies care to talk about their use of Claria or WhenU. (WSJ [paid registration required], BusinessWeek).

So I thought I'd put together a list of all of WhenU's current advertisers -- all the companies showing graphical ads (not just sponsored link text) on WhenU's system. There are 234 distinct advertisers, by my count. The biggest advertisers (by advertisement count) are Priceline (51 ads), J.P. Morgan Chase (43), Casino On Net (37), Verizon (28), Orexis (24). Major advertisement categories:

Gambling, Betting and Bingo 327 advertisements 49 advertisers
Loans 263 advertisements 35 advertisers
Travel 213 advertisements 21 advertisers

Further down the list, 102 ads for insurance, 99 for sexual health (mostly Viagra and similar products) and even some ads for online psychics and online cigarette sales.

All the details, and thousands of advertisement thumbnails, are in Advertisers Using WhenU.