Expert Declaration in Washingtonpost.Newsweek Interactive Company, LLC, et al. v. the Gator Corporation

I had the honor of preparing two expert declarations in Washingtonpost.Newsweek Interactive Company, LLC, et al. v. the Gator Corporation in federal court in the Eastern District of Virginia. My clients were the plaintiffs in the case, including the Washington Post Newsweek Interactive Company, Gannett Satellite Information Network, Media West-GSI, the New York Times Company, the Boston Globe Newspaper Company, Dow Jones, Smartmoney, the Chicago Tribute Interactive, Condenet, American City Business Journals, Cleveland Live, and Knight Riddler Digital.

Soon after my declarations, the case settled, and Gator stopped covering my clients’ sites with its popup advertising and other ads.

My declarations and other case documents.

Documentation of Gator Advertisements and Targeting

The Gator Corporation designs software to display advertisements on users’ computer screens, triggered in part by the specific web sites users visit. The author has developed an automated method of determining which specific advertisements Gator has associated with which web sites, data that may be helpful to web site operators, policy-makers, and others in assessing Gator’s practices. This article offers listings of more than eight thousand specific sites targeted by Gator as well as analysis of the advertisements shown. An interface is also available to let interested Internet users to test Gator’s advertisements on their own.

Documentation of Gator Advertisements and Targeting