Personal Rapid Transport at Vectus, Ltd. (teaching materials)

Edelman, Benjamin. “Personal Rapid Transport at Vectus, Ltd.” Harvard Business School Case 910-010, November 2009. (Revised September 2010.) (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?) (educator access at HBP. courtesy copy.)

Personal Rapid Transport (PRT) vehicles—often called “driverless taxis”—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single passenger—with no need to wait for a shared vehicle to arrive or for others to board. Yet PRT followed train systems in using an exclusive right of way that avoided delays from other traffic. Where would such systems be most useful? Could system designers successfully compete with well-established networks of trains, buses, cars, and roads?

Teaching Materials:

Personal Rapid Transport at Vectus, Ltd. – Teaching Note (HBP 910024)