Restaurant Promotions in 2015 (teaching materials)

Edelman, Benjamin. “Restaurant Promotions in 2015.” Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (educator access at HBP. request a courtesy copy.)

A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book,, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an importantly different approach–different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.

Teaching Materials

Online Restaurant Promotions – Teaching Note (HBP 909063)