Resuscitating Monitter (teaching materials) with Wei Sun

Edelman, Benjamin, and Wei Sun. “Resuscitating Monitter.” Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (educator access at HBP. request a courtesy copy.)

After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had prided himself on offering free? Or give up and admit defeat? Was there any middle ground?


Resuscitating Monitter – PowerPoint Supplement (HBP 916701)

Teaching Materials:

Resuscitating Monitter – Teaching Note (HBP 916007)