Category: naming names

Analyzing specific companies involved in disputed practices

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What Advertisers Use WhenU?



Advertisers Using WhenU

Ever wonder who advertises on WhenU? A few reporters have tried to figure this out but have been stymied: Few companies care to talk about their use of Claria or WhenU. (WSJ [paid registration required], BusinessWeek).

So I thought I’d put together a list of all of WhenU’s current advertisers — all the companies showing graphical ads (not just sponsored link text) on WhenU’s system. There are 234 distinct advertisers, by my count. The biggest advertisers (by advertisement count) are Priceline (51 ads), J.P. Morgan Chase (43), Casino On Net (37), Verizon (28), Orexis (24). Major advertisement categories:

Gambling, Betting and Bingo 327 advertisements 49 advertisers
Loans 263 advertisements 35 advertisers
Travel 213 advertisements 21 advertisers

Further down the list, 102 ads for insurance, 99 for sexual health (mostly Viagra and similar products) and even some ads for online psychics and online cigarette sales.

All the details, and thousands of advertisement thumbnails, are in:

Advertisers Using WhenU

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Dell’s Spyware Puzzle updated June 9, 2004


Dell Ad Displayed using ClariaDell Ad Displayed using Claria

Lots of companies have a puzzling relationship with spyware. For example, a recent eWeek article pointed out the complexities in Yahoo!’s relationship with Claria: My research of last year found that yahoo.com is the the single most targeted domain of the many thousands Claria targets with its context-triggered popups. More recently, Yahoo! released a toolbar that uninstalls Claria software. These facts suggest that Yahoo! would dislike Claria and would actively oppose Claria’s activities. Nonetheless, Yahoo! remains a major supplier to Claria (via Yahoo!’s Overture sponsored link service, which reportedly provides 30% of Claria’s revenue, per Claria’s S-1 filing).

Even more puzzling, Dell both suffers from spyware and receives web traffic from Claria’s advertising services. In recent comments to the FTC (PDF page 70), Dell’s Maureen Cushman reported that spyware is Dell’s “number one call driver” as of late 2003, and that spyware is responsible for as much as 12% of calls to Dell tech support.

Nonetheless, my testing shows that Dell UK ads run on the Claria ad network. See the ad shown at right (among several other ads also from Dell UK), which I received while viewing the IBM.COM site. My further testing indicates that Claria shows several Dell UK ads when users visit the sites listed below (perhaps among others). (Note that users might have to visit particular parts of the sites listed here — i.e. the computers section of amazon.co.uk, not just other parts of the Amazon site.)

ebay.co.uk
hp.com
msn.co.uk
apple.com
amazon.co.uk
ibm.com
kelkoo.co.uk		 bt.com
pricerunner.com
dabs.com
dealtime.co.uk
johnlewis.com
dooyoo.co.uk
comet.co.uk		 ebuyer.com
pcworld.co.uk
dixons.co.uk
acer.co.uk
abrexa.co.uk
sony.co.uk
simply.co.uk		 priceguideuk.com
toxiclemon.co.uk
packardbell.co.uk
microwarehouse.co.uk
evesham.com
toshiba.co.uk		 cclcomputers.co.uk
morgancomputers.co.uk
timecomputers.com
sony-cp.com
europc.co.uk
empiredirect.co.uk

Dell staff tell me that the ads were unauthorized, placed by an affiliate without Dell’s permission. My inspection of the ads (and their link destinations) is consistent with this claim. But my inspection of Claria configuration files further suggests that the ads ran on the Claria network since at least February 6, 2004 — some four months ago. Why didn’t Dell notice this problem until I brought it to their attention?

If this is just a glitch, what procedures could Dell (and other companies) implement to make sure their ads are placed through only authorized channels? I’d be honored to work with interested advertisers to think through the possibilities for automatic or scheduled monitoring, testing, etc.

A note on my research methods: In May-June 2003, I offered a Gator real-time testing service that reported, on request, which ads (if any) targeted a given web site. I have subsequently disabled this site, so it provides only archived data. But I can still provide current Gator targeting data upon request. Interested readers, please get in touch by email.

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Compliance with UDRP Decisions: A Case Study of Joker.com

Compliance with UDRP Decisions: A Case Study of Joker.com. (June 2003)

After a URDP panel orders a domain name transferred from respondent to complainant, the respondent’s registrar is obliged to do so. However, practitioners report that this process sometimes proceeds unduly slowly, if at all. This research attempts to quantify the magnitude of the situation and to report specific domains not transferred to their UDRP complainants, UDRP decisions notwithstanding.

Research yields 23 domains registered by registrar Joker.com, successfully challenged in a UDRP proceeding (one as long as three years ago), yet at the time of publication still registered to their original registrants at Joker.com. At least some of these domains seem to have been renewed by their current registrants, subsequent to UDRP decisions ordering their transfer.

 

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Documentation of Gator Advertisements and Targeting

The Gator Corporation designs software to display advertisements on users’ computer screens, triggered in part by the specific web sites users visit. The author has developed an automated method of determining which specific advertisements Gator has associated with which web sites, data that may be helpful to web site operators, policy-makers, and others in assessing Gator’s practices. This article offers listings of more than eight thousand specific sites targeted by Gator as well as analysis of the advertisements shown. An interface is also available to let interested Internet users to test Gator’s advertisements on their own.

Documentation of Gator Advertisements and Targeting

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Large-Scale Registration of Domains with Typographical Errors

Large-Scale Registration of Domains with Typographical Errors. (January 2003)

The author reports more than eight thousand domains that consist of minor variations on the addresses of well-known web sites, reflecting typographical errors often made by Internet users manually typing these addresses into their web browsers. Although the majority of these domain names are variations of sites frequently used by children, and although their domain names do not suggest the presence of sexually-explicit content, more than 90% offer extensive sexually-explicit content. In addition, these domains are presented in a way that temporarily disables a browser’s Back and Exit commands, preventing users from exiting easily. Most or all of the domains are registered to an individual previously enjoined by the FTC from operating domains that are typographic variations on famous names, and these domains remain operational subsequent to an injunction ordering their suspension.

 

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Large-Scale Intentional Invalid WHOIS Data: A Case Study of “NicGod Productions”/”Domains For Sale”

Large-Scale Intentional Invalid WHOIS Data: A Case Study of “NicGod Productions”/”Domains For Sale”. (April – May 2002.)

In recent years, many Internet users have become aware that domain name registrants do not always offer accurate contact information. The distributed “WHOIS” database storing and distributing this contact data is generally thought to be important for correcting technical errata, resolving disputes over domain name allocation, and holding web site operators responsible for the content they distribute. A series of contracts, from ICANN to registrars to registrants, requires that contact data be complete and accurate, but nonetheless certain registrants fail to properly provide the required contact information.

While many WHOIS errors likely result from accidental error in data entry or data processing, certain registrants have been found to intentionally provide systematically inaccurate contact information to registrars for inclusion in the WHOIS database. Such fraud can include the entry of invalid street addresses and phone numbers, i.e. contact information that in fact reaches no one, or it can instead offer as the purported registrant of a domain some third party in fact wholly unrelated to the domain.

In this article, I document documented 2754 domains reregistered by one particular firm known for its widespread use of invalid WHOIS contact information. The majority of these domains redirect users to a single web page displaying a list of links to content that is, by and large, unrelated; the remaining domain names provide access to sexually-explicit images. While this research is by no means exhaustive — other firms likely follow similar registration practices, and still others make numerous invalid registrations and reregistrations that no doubt differ in various ways — a review of these specific registrations as well as their general characteristics may be helpful in understanding the behavior at issue.

Note that this research is focused specifically on large-scale domain registrations. I do not address the questions of privacy, spam, and consumer protection raised by publication of individual registration data in the WHOIS database.

 

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Domains Reregistered for Distribution of Unrelated Content: A Case Study of “Tina’s Free Live Webcam”

Domains Reregistered for Distribution of Unrelated Content: A Case Study of “Tina’s Free Live Webcam”. (March – April 2002.)

In recent years, many Internet users have become aware that when domain names expire (after their original registrants forget, fail, or otherwise decline to renew them), the domain names may be reregistered by others. This feature of the management of the domain name system might be thought to be desirable since it allows and facilitates a turnover of names from those uninterested in using them to those who in fact do seek to put them to active use. But recent experience shows that this structure also allows domains to be renewed by firms who do not seem to seek to use the domains to offer original content but rather seem to hope to profit from the prior promotional works of others.

In particular, such firms often offer pornographic or sexually-explicit images, advertising, or links or redirects to other commercial sites. The apparent expectation of such firms is that at least some users will request the web pages previously (before domain expiration) hosting other content; any such users will instead be shown this new content, likely creating profits for the firms that reregistered the expired domain names.

In this article, I document several thousand domains reregistered by one particular firm — many domain names that all redirect users to one particular web page displaying sexually explicit images. While this research is by no means exhaustive — other firms are likely conducting similar registration practices, and still others make numerous registrations and reregistrations that no doubt differ in various ways — a review of these specific registrations as well as their general characteristics may be helpful in understanding the behavior at issue.